“Defining & Finding Your Fans”

Most of you struggle to define your ideal customer and finding your fans or niche.  Before you can determine your brand, you need to know your area of focus.  This workshop helps agents dial into the most profitable niche and customer to ensure that their brand is developed to attract exactly what they want and need.


Available (45 minutes to 2 hours)


For real estate agents who are struggling to determine their ideal customer and niche.

  • The 5 Things To Consider When Determining Your Ideal Customer
  • Defining Your Ideal Customers Idea Of Success
  •  How To Communicate The Benefit Of What [Only You] Can Offer To Your Ideal Customer
  • Personal Branding Examples from Real Estate Agents across three countries!

What Makes This Event Different?

Two speakers for the price of one!

Learn from the author & creator as well as the man who inspired the real estate book in the series.  Amazing perspective you won’t find anywhere else!


BrandFace partners, Tonya Eberhart & Michael Carr, make an incredibly powerful combination for real estate audiences. Michael was actually a BrandFace client before he became a partner. He put the BrandFace principles and concepts into play in his own region and not only became a highly recognizable brand, but quadrupled his real estate revenue in the first 13 months. Tonya shares what it takes to become a local real estate star, as well as examples from real estate agents across the globe.  Michael shares his humorous and life-changing journey as a BrandFace.  It’s creative, humorous, thought-provoking…and your audience will leave with their heads spinning with ideas and a re-energized outlook on their own brand and marketing.